Digital Marketing comes with number of tools like – content marketing, blogs writting, search engine optimization (SEO), website designing, web banner ads, paid search (SEM or search engine marketing), affiliate marketing, mobile marketing (SMS, MMS in-app marketing), email marketing, social media management, social media advertising etc. And the important thing to keep in mind is that it is continuously coming up with more such tools and platforms, and the marketers are both spoilt and confused with so many powerful options at their disposal.
These are exciting times to build a career in Digital Marketing. Don’t you agree?
Career in Digital Marketing
The world is going more and more digital, and all the companies are now aiming to have digital presence. This creates lot of career opportunities for Digital Marketing. According to industry search reports, digital economy is going to grow about 10 times faster than the traditional economy over next 3-5 years. And the firms that operate with digital presence are the ones who are going to create most of the jobs.
The main tools in Digital Marketing is:-
1.Content Marketer-Content is the king in Digital Marketing. We always use fresh content in our website or blog.
2. SEO (Search Engine Optimization) :-There are two types of seo number one is on page and second one is off page.
3. SMO (Social Media Optimization) :-Such as Facebook, Twitter, Etc
4. SEM & PPC(Pay per Click)
Advantages of Career in Digital Marketing
There are numerous benefits of building a career in digital marketing. I am listing the key benefits that come to my mind here.
A Wide Range of Career Options
Flexibility – Hours and Location
Be Your Creative Self
Make Your Own Career
It is in-Demand