Everywhere there is a race in Digital Marketing, We always in a Competition to rank our website in first page. SEO plays a vital role to make our website upgrade or rank at top. The main use of SEO is to optimize our website according to the algorithm of Google (study hard and get good rank) or don’t follow any rule (cheat on exam and get good rank).
SEO is divided into three categories.
- White Hat SEO.
- Gray Hat SEO.
- Black Hat SEO.
In this Blog I’m going to clear you White Hat SEO
White Hat SEO: – This is the guy who follows the rule of Google Algorithm (Study Hard and get good rank). This follows the Google criteria to rank on top and there are two types of white hat search engine optimization.
- On Page Optimization.
- Off Page Optimization
On Page Optimization
On Page Optimization make a crucial role in Optimization of your website and that can be used to improve the position of a web site in the search engine results page (SERPs) some of the necessary tags used in On Page:-
Meta Tag is necessary in your website
Meta Title– 60-70 characters are used in our website Meta title.
Meta Keyword– approx 5 keyword with comma and always use Long tail Keyword. For each of your pages, you can include a set of keywords in the form of Meta tags.
Meta Description– for According to New rule 260 character descriptions are best for our website. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
URL– Always used url according to your targeted keyword and approx 5-30 character. URLs that include targeted keywords also perform better. The location of these keywords can also be a major influence and never use numbers and symbols in your URL.
Body Tag– We always use body tag in our website such as H1, H2, H3, H4, H5, H6. H1 tags are reserved for our main title.
Keyword Density is necessary in our website content to ranked good. We used Approx 1 keyword in per 100 words; if we stuff more keyword in our website then Google penalized us. So always aware with keyword density.
Alt tag—Always used alt tag in your image. All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.
You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
Internal Linking-Placing links to your other website pages, is a great way to rank your site and used properly,internal links can be a useful weapon in your SEO. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages or website.